The Egyptian Saudi International Franchise Expo (Franex) is a landmark initiative designed to forge a powerful economic and commercial alliance between the Arab Republic of Egypt and the Kingdom of Saudi Arabia. We are a catalyst for growth, connecting brands, investors, and markets to create a more prosperous future for the franchise industry in our region and beyond.
To enhance the regulatory and legislative environment for the franchise sector in Egypt.
Our vision is to support deep economic integration, empowering Egyptian brands for regional and global expansion while exporting competitive Saudi brands as leading operational models. We believe franchising is one of the most powerful tools for enabling entrepreneurs and driving economic growth based on innovation and sustainability.
- Empower Global Expansion: To empower Egyptian franchises for global success and open Saudi, Gulf, and African markets for expansion.
- Forge Powerful Partnerships: To create high-value partnership, acquisition, and funding opportunities between investors and promising projects.
- Attract Investment: To attract local and foreign investment, especially from Saudi Arabia, into the Egyptian franchise market.
Join the most strategic franchise expo connecting the thriving markets of Egypt,
Saudi Arabia, and the world.