Showcase your brand at Franex 2026, the strategic hub for franchise expansion in the Middle East and Africa. Connect with thousands of qualified investors and partners actively seeking their next opportunity. This is your platform to accelerate growth and achieve your expansion goals.
Position your brand at the heart of the franchise industry’s most dynamic region. Franex is the definitive international platform to meet qualified investors and entrepreneurs from Egypt, Saudi Arabia, and beyond. Showcase your concept, generate high-value leads, and accelerate your international expansion.
Your primary objective is to sign new partners, and Franex is engineered to make that happen. We deliver a highly targeted audience of over 10,000 entrepreneurs and investors with concrete plans and the capital to back them. Through our exclusive B2B matchmaking program, we facilitate over 800 pre-arranged meetings between exhibitors and the most relevant potential partners, ensuring your time is spent in meaningful conversations that lead to results. Our goal is to help you sign deals, with over 50+ franchise agreements and MOUs expected to be finalized at the event.
Position your brand as a leader on an international stage. Exhibiting at Franex places you alongside the most respected names in the franchise industry. We support you with a comprehensive communication plan that maximizes your exposure before, during, and after the expo. Benefit from the attention of over 40 Arab and international media partners and a targeted digital marketing campaign designed to drive traffic to your stand and build your brand’s prestige across the region.
Franex offers a unique and powerful gateway to some of the world’s most exciting economies. Leverage our strategic position to:
- Dominate the Egyptian Market: Establish a strong presence in a nation with a booming entrepreneurial culture and growing demand for quality brands.
- Expand into the GCC: Capitalize on our strong Saudi partnership to access the lucrative Gulf markets. 40% of our exhibitors are from Saudi Arabia, creating a powerful synergy.
- Enter the African Continent: Use Egypt as your strategic and logistical launchpad into the vast, untapped potential of African markets.
Franex is more than a private event; it’s a strategic initiative backed by influential government bodies. Our partnership with organizations like Egypt’s MSMEDA (Micro, Small & Medium Enterprises Development Agency) and key Saudi entities provides a unique advantage. This official support adds immense credibility to the event and, crucially, gives your potential franchisees direct access to dedicated funding programs, removing financial barriers and accelerating their decision to invest in your brand.
Egypt Franchise Expo Registration Form
Business Sectors
- Home fiting & accessories
- Food shops
- Hotels & restaurants
- Beauty, health, fitness
- Specialist food shops
- Fashion & personal accessories
- B2B services